Google+

August 2011

Brand Meets Blog is Growing

by Louisa Claire on August 31, 2011

Brand Meets Blog opened its virtual doors 5 months ago and in that time I have been thrilled to work with some amazing clients on some fantastic campaigns. Even more exciting is the fact that Brand Meets Blog has reached the point where it’s time to grow. It is no longer about what “I, Louisa” do [...]

{ 39 comments }

Blogger Outreach Case Study: Kellogg’s Mums

by Louisa Claire on August 29, 2011

Over the past few weeks Kellogg Australia have held a number of blogger events around Australia. We’ve enjoyed taking Mum bloggers from Melbourne, Sydney and Brisbane out to breakfast to talk all things cereal, lifestyle and morning routines.   Each brunch was remarkably different in feel and yet all included great conversation and of course, [...]

{ 7 comments }

Let’s Talk About Paying Bloggers

by Louisa Claire on August 22, 2011

Let’s imagine you’re a brand or PR rep and you’ve got a great product that you want to get into the hands of some bloggers. You know that if they can experience it they will love it and write about. You don’t want to pay them because the product speaks for itself. Sound familiar? If [...]

{ 59 comments }

When You Don’t Get Invited…

by Louisa Claire on August 19, 2011

You wake up one day to the news that there’s a great event happening, or a brand you love has just started working with bloggers. There’s just one little problem – you’re not invited. Ouch! Chances are we’ve all been there, I know I have. So, is there anything you can do to turn the [...]

{ 87 comments }

Blogger Agencies: Will This Work For My Business?

by Louisa Claire on August 16, 2011

With the rising popularity of bloggers, more and more businesses are turning their minds to blogger outreach and engaging agencies and experts to help them.  So how do you know if what you’re engaging will work for your business? Here are some questions to ask the next time you’re approached about participating in a blogger [...]

{ 0 comments }

From Blogger To Businesswoman

by Louisa Claire on August 16, 2011

For some of you reading, my journey from blogger to businesswoman will be of interest. Not just because it’s an interesting example of how to build a business around your blog but because you think you’d like to do something similar. Hoorah! You might think that I would be protective of this space I am [...]

{ 5 comments }

Money, Power and Control

by Louisa Claire on August 15, 2011

When I began working in blogger engagement I started hearing the same three words being used: money, power and control. These are three commodities of value in the world of blogger engagement, or so I was told. In light of this it seems apt that my first post as a “blogger engagement specialist”, address this. [...]

{ 0 comments }