LinkedIn is one of the most powerful and underused social media networks around. While we use Facebook to connect with our friends and “fans”, we use Twitter to connect with your peers and some colleagues, LinkedIn is there to connect with the professionals you have, do and want to work with. For most of [...]
{ 0 comments }
Social Media ROI and understanding blog metrics are hot topics – today I’m going to tell you the tale of two blogs in an attempt to explain why there’s more to understanding a blogger’s influence than numbers alone… Before we get started let’s outline two key terms: Total Pageviews: A pageview is the number of [...]
{ 27 comments }
Today we welcome Alli Price, founder and director of Motivating Mum to share some tips for Mums in business… I was chatting with a mum in biz the other day and she related a story to me. The story went like this: Mum (to her web designer): Have you optimized my site as I’m being [...]
{ 0 comments }
1. Most bloggers start out with just one reader: their mum. Don’t despair if you reader numbers are small, building a small core group of regular readers is actually a really great way to start a blog. Focus on developing that rather than on huge numbers, you will reap rewards in the long run. 2. [...]
{ 4 comments }
As blogging continues to take off in Australia so does the question of monetisation become more hotly discussed (just in case you hadn’t noticed!) Currently the law in Australia does not require that a blogger disclose when they are being paid as part of their work for a brand. That said, I believe the general [...]
{ 14 comments }
Earlier this week I wrote about touching people’s hearts with your blog; writing content that connects with your readers and that makes them want to share it. I didn’t want to sully that post by discussing monetisation because for most bloggers, the passion comes first and the brand or monetisation opportunities come second. The two [...]
{ 0 comments }
After a couple of months rest while I’ve been off jetsetting #BMBchat is returning! We’ll be live on twitter from 10am next Wednesday talking about building trust with readers. #BMBchat presents an opportunity for bloggers, brand representatives, PRs or any other interested parties to join in a conversation on a particular topic. It’s a great [...]
{ 0 comments }
“Numbers don’t mean much. It’s what they/you do.” Scott Stratten, Unmarketing The above quote came through in a tweet from Scott Stratten recently and struck a chord with me. He’s so right! Blogging is not about the numbers. Don’t believe me? Consider this: 1,000 people visit your site in one day but none of them [...]
{ 29 comments }
I recently visited New York City to attend the global blogging conference BlogWorld (now renamed New Media Expo). I recorded this vlog from the stunning central park, talking about the importance of know-like-trust for bloggers. This post originally appeared on my personal blog. — Today’s post is about the “know-like-trust factor” and why developing it [...]
{ 0 comments }
© 2006-2011 Louisa Claire – All rights reserved.
No content on this site may be reused in any fashion without written permission from Louisa Claire