Posts by Dana


Yes, you know you should be working with bloggers to further your reach and social influence.  Yes, you understand that bloggers are the new Publicists.  Sure, word of mouth marketing is the hottest and highest converting strategy for brands… but why would you work with a blogger agency?  Aren’t there bloggers just ripe for the picking all over the Australian blogsphere?  Here’s EXACTLY why you should work with a...

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Well, welcome to the “Dolly Doctor” of Blogger Conference Tips and Tricks.  Let us guess – you’re going to make Darren Rouse your first?  Problogger is usually the first blogger conference Australian bloggers attend. If not Problogger, most blogger conferences have a few key, anxiety-inducing things in common.  Let’s explore your fear! First, it’s natural to feel nervous before attending a conference...

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 Grow Influence – Your Way At the end of the day, I don’t think there is a right or wrong way to blog. But if you are keen on growing your following so that you can work with brands and earn an income from your blog, you need to grow influence.  Sometimes a little audit is needed to ensure your blog is going the direction you want it to go. I always get great clarification from Darren Rowse’s introduction to the conference, so...

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Are you using Twitter for PR?  Here’s a big old list of influential Australian journalists on Twitter.  When you book your campaign with Brand Meets Blog, get the maximum PR value from your Tweet by @tagging the right people.  Is there an industry journo whose radar you’d love to “pop up on”?  Why not book a campaign with a handful of influential Tweeters and get them all tagging your journalist.  How’s...

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How much do Australian bloggers charge? What about social media influencers? It’s a simple question with a pretty complicated answer.  Here’s how it goes.  You attempt to book in a blogger outreach campaign and the blogger quotes you tens of thousands of dollars.  EEK.  Arbitrary charging is one of the biggest challenges of the content marketing industry but we’re here to help. Our bloggers and influencers charge...

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If SEO is dead then influencer outreach is its reincarnation. If traditional media is dead, then blogger outreach is the new PR. If word of mouth has gone online, blogger outreach is the megaphone. If you’re a small or medium business that’s never worked with a blogger before, here’s how, and why, it all works.  Blogger outreach is at the heart of your content marketing strategy, and content marketing is what search engines and social...

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A brilliant flatlay is your money shot. Your products are strategically spaced apart on a flat surface and photographed from above. This is no place for your selfie stick. The science of aesthetics apply, and this is how to do it. Brand ambassadors Your flatlay needs to tell a visual story, and appeal to your followers to increase your online exposure. You could leave it to the experts; brand ambassadors. A brand ambassador is...

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Your product is awesome. You’ve paid for a thousand product reviews and every single one glows with “this product is totally awesome”… so why no sales? Your reviews campaign is missing the essential ingredient that turns reviews into sales – credibility. Credibility doesn’t glow, it shines A Glowing Review isn’t a credible review. Glowing is “giving out steady, uninterrupted light without a flame”. When a blogger gives out constant...

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