Posts by Dana


“Your site is down”… these four little words strikes instant panic and shortness of breath into bloggers. Was my block hacked? Is it a server thing? Is it… something else? Arrrrghhhh! The stress of how long has it been offline and the concern about how many people have tried to visit and won’t be back as a result are imminent. It doesn’t matter how chill you are normally or how good you think your security is, you immediately jump to...

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This week a potential client emailed us to ask if there’s an app for doing blogger outreach through Brand Meets Blog.  He’s already signed up to all our “competitors” who allow you to sign in, post a job and wait for bloggers to get in touch.  He loves that system.  He loves it so much he’s “getting all the apps” and wanted to know how to download our blogger outreach app. We don’t have one.  We don’t deliver automated match making. ...

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OK so you’re going to do it the easy way and buy a PR list to reach out to influencers!  What could go wrong right?  Before you buy a PR list for your next campaign, here’s a few things you should know. PR Lists change like underpants The advertising, media, PR and influencer industry changes pretty fast.  Ask anyone who has worked in media who has watched their ass grow from the constant “farewell cake”.  It’s a transient industry...

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So, we work with a bunch of really big brands.  Household names.  Everyone’s go to brand for phones/insurance/fashion/coffee – if you need it, we’ve probably done a campaign with your favourite brand.  Recently though, we did a campaign with a lesser known brand, with the goal of increasing brand awareness and driving sales in time for Christmas.  The brand faced an SEO challenge, it’s more “famous”...

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A high number of sessions and page views looks great in your media kit, but they only paint part of the picture. These days high traffic is not enough, brands are looking beyond numbers to blog engagement. This is all well and good, but how do you increase engagement on your blog to become more attractive to brands? Know your audience Who is reading your content? Find out your readers’ average age, their sex, and number of children....

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Influencer is the buzz word on everyone’s lips in the blogging and social media world, but what is an influencer and how can you become one? What is an influencer? If you have an active and engaged community on your blog, Facebook, Instagram, Snapchat or whatever social media floats your boat, guess what? You have the potential and the power to impact your followers’ thoughts, actions and purchases. You are an influencer. Let’s break...

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So ‘mummy bloggers’ are just bored and opinionated mothers right? Wrong! There is so much more to these women than you realise. If your first thought when you hear the term ‘mummy blogging’ is “Oh my god, what now?” it is fair to say you aren’t alone BUT these ladies aren’t just mums. They are well educated women with a voice! What is a mummy blogger? This isn’t a black and white answer. Mummy bloggers come in many forms and cover an...

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Stop throwing your money away, READ THIS, not all mum blogs are created equal. A lot of work goes into planning the perfect campaign which is why it is important you don’t just offer opportunities to anyone, ensure you will get bang for your buck! Brand Meets Blog knows the difference between a good mum blog and a great one. What sets mum blogs apart Each and every mum blog is different but there are certain factors that set the great...

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