Our approach to blogger outreach is a bit different to other Australian blogger outreach agencies. We don’t keep a tight, small roster of “same-same” bloggers based exclusively on numbers (but with dubious reach into your target market). The best Australian bloggers are the ones who know how to make your brand desirable.
We know that numbers and influence are two completely different things. The best Australian bloggers for your campaign are the ones that are already influencing your audience. They might have mega numbers, they might have mid-sized numbers. What’s important is that they’re influencing an audience likely to adore your brand. That’s Blogger Goodness, and that’s where your campaign gets big results.
Our Network, Not Roster
Instead of signing a small cluster of bloggers, we’ve carefully developed and nurtured a network of over 1100 bloggers and influencers across Australia. We’ve vetted them, cross referenced them, followed them, engaged with them and can now shortlist the top blog options for your campaign. Want a mummy blogger in Brisbane who talks about travel in an educational context? We’ve got a few of those. We’ll make sure they’re “on brand” and influencing the right audience. Meanwhile, we’ll sort through our fabulously popular top tier travel bloggers to find the right fit for your message and budget. We do better blogger outreach because we understand what “Best Australian Bloggers” really means.