Probably the hardest part to blogger outreach is finding bloggers in the first place. There is no simple solution however here are 4 ways you can go about it. The approach that suits you best will depend on how much emphasis you want to place on blogger outreach and the kind of outcomes you are [...]
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Let me start this post by saying blogger outreach is a constant process of education and re-education. I saw this clearly when I was at Blogworld/NMX last year and listened to the super lovely Amy from Resourcefully Mummy talk about how brands can work with mummy bloggers. As she spoke I felt encouraged (we are on [...]
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Last month Technorati Media released the 2013 Digital Influence Report confirming the significance of bloggers in influencing consumer spending and the findings of this research has some important take home points for Australian brands. While Australia is still a way behind America in the way businesses are engaging in social media, we are forging ahead in some more [...]
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Today Louisa is over on Telstra’s Smarter Business Ideas site talking about what life is like behind the scenes at BMB HQ! You can check it out via the link below…
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One of the most important things you can do as a blogger is to build trust with your readers. Trust is what makes readers come back time and again, and what makes them tell their friends about you. Trust is what makes your blog and profile valued and valuable. Here are some ways to build [...]
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There are some topics that are worth talking about over and over again and this is one of those topics! If you want to work with brands then there are some simple things you can do to ensure that this is clear on your site. Here are 6 of our top tips, if you have [...]
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Toushka Is from New Zealand and has lived in Melbourne for almost six years Toushka is named after a dog. A beautiful dog owned by a Russian couple that lived near her mother’s childhood home. She can apply lipstick using her feet She will, on request, sing you some Maori songs if she has had [...]
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Putting this together felt a little strange…a whole post about me? Really? Whose silly idea was this…? Nonetheless I am following on from our first post in this series and so today I introduce myself to you! My name is Louisa and I’m the founder and Director of Brand Meets Blog. Nice to meet you! [...]
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Have you ever wanted to start a business part time? Run something that you love and are passionate about without it taking over your life? Cindy Luken from Luk Beautifood is doing just that and this week I had the pleasure of speaking with her and then hosting a Twitter Chat together where she shared [...]
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If you are a blogger, or ever read blogs about how to do PR with bloggers you will read one consistent rule, do not send a blanket press release to a blogger. And yet, they still come. And they will continue to come because budgets will always be budgets, and as soon as one PR [...]
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