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That Time You Bought That PR List….

Posted by on 11:14 am in For Agencies, For Business | 0 comments

That Time You Bought That PR List….

OK so you’re going to do it the easy way and buy a PR list to reach out to influencers!  What could go wrong right?  Before you buy a PR list for your next campaign, here’s a few things you should know. PR Lists change like underpants The advertising, media, PR and influencer industry changes pretty fast.  Ask anyone who has worked in media who has watched their ass grow from the constant “farewell cake”.  It’s a transient industry where everyone has worked with everyone at some point because staff turnover is massive.  So your list is...

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How we SMOKED Brand Bias Ranking Factors (AKA Blogger Outreach Kicks SEO Ass)

Posted by on 9:29 am in For Agencies, For Business | 0 comments

How we SMOKED Brand Bias Ranking Factors (AKA Blogger Outreach Kicks SEO Ass)

So, we work with a bunch of really big brands.  Household names.  Everyone’s go to brand for phones/insurance/fashion/coffee – if you need it, we’ve probably done a campaign with your favourite brand.  Recently though, we did a campaign with a lesser known brand, with the goal of increasing brand awareness and driving sales in time for Christmas.  The brand faced an SEO challenge, it’s more “famous” competitor has long benefited from “brand bias” in search results.  Brand bias is when Google...

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How To Improve Your Blog Engagement

Posted by on 8:00 am in For Bloggers | 0 comments

How To Improve Your Blog Engagement

A high number of sessions and page views looks great in your media kit, but they only paint part of the picture. These days high traffic is not enough, brands are looking beyond numbers to blog engagement. This is all well and good, but how do you increase engagement on your blog to become more attractive to brands? Know your audience Who is reading your content? Find out your readers’ average age, their sex, and number of children. Find out their needs, wants, concerns and what makes them laugh. Build a reader profile and keep it in mind...

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Three Ways To Become A Brand Influencer

Posted by on 8:00 am in For Bloggers | 0 comments

Three Ways To Become A Brand Influencer

Influencer is the buzz word on everyone’s lips in the blogging and social media world, but what is an influencer and how can you become one? What is an influencer? If you have an active and engaged community on your blog, Facebook, Instagram, Snapchat or whatever social media floats your boat, guess what? You have the potential and the power to impact your followers’ thoughts, actions and purchases. You are an influencer. Let’s break it down. Influencers are real people with loyal and engaged communities on their blog or social media...

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The Secret Lives of Mummy Bloggers In Australia

Posted by on 8:00 am in For Agencies, For Bloggers, For Business | 0 comments

The Secret Lives of Mummy Bloggers In Australia

So ‘mummy bloggers’ are just bored and opinionated mothers right? Wrong! There is so much more to these women than you realise. If your first thought when you hear the term ‘mummy blogging’ is “Oh my god, what now?” it is fair to say you aren’t alone BUT these ladies aren’t just mums. They are well educated women with a voice! What is a mummy blogger? This isn’t a black and white answer. Mummy bloggers come in many forms and cover an insurmountable number of topics on their blogs. They are smart, determined and want the best for their family....

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Mum Blogs & Marketing – What Makes A Good Investment?

Posted by on 10:48 am in For Business | 0 comments

Mum Blogs & Marketing – What Makes A Good Investment?

Stop throwing your money away, READ THIS, not all mum blogs are created equal. A lot of work goes into planning the perfect campaign which is why it is important you don’t just offer opportunities to anyone, ensure you will get bang for your buck! Brand Meets Blog knows the difference between a good mum blog and a great one. What sets mum blogs apart Each and every mum blog is different but there are certain factors that set the great ones above of the rest. These include: Audience engagement An engaged audience is crucial. It is one of the...

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Blogger Outreach Strategies For More Than Digital PR

Posted by on 10:59 am in For Business, The Inside Scoop! | 0 comments

Blogger Outreach Strategies For More Than Digital PR

Blogger outreach strategies – they’re all about getting that digital exposure and influencer endorsement, right?  Yes and no.  Blogger outreach can strategically “fix” a variety of digital problems while building brand recognition and sales. Crafting a strategic campaign is about understanding your brand’s needs and creating a custom solution to meet your KPIs.  Your needs don’t always have to be “large scale digital PR”. Done right, Blogger Outreach can deliver so much more.  Brand Meets Blog...

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Rebel Meets Curtain Wonderland!

Posted by on 8:17 am in For Agencies, For Business | 0 comments

Rebel Meets Curtain Wonderland!

Curtain Wonderland:  Save My Couch!   This week we welcomed Curtain Wonderland and their fabulous new range of cushions to the Brand Meets Blog fold.  Rebel Wylie of Families Magazine Gold Coast and Rebel Without A Pause recently found her young son doing a bit of art in the lounge room.  Never trust the little blighters when they’re being extra quiet.     We worked with Sharon from Proud Media  to save Rebel’s couch with the gorgeous new range of cushions and decorator ideas from Curtain Wonderland.   Rebel styled...

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Dan Norris Talks Content Marketing

Posted by on 3:35 pm in BMBchat | 0 comments

  Dan Norris is fast becoming one of Australia’s best known content marketers.  It’s not just that he’s a content machine (literally, that was the name of his first book), it’s that he’s repeatedly used his content marketing model to launch successful start ups in Australia.  His most recent book Create or Hate gives a kick up the bum to bloggers and entrepreneurs who want to create but are holding themselves back.   What’s your greatest blogging achievement to date? I guess being awarded #1 business...

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Benchmarking: Uncover Where Other Bloggers Are Getting Their Traffic

Posted by on 12:53 pm in For Bloggers | 0 comments

Benchmarking: Uncover Where Other Bloggers Are Getting Their Traffic

How’d you like to know where all the other bloggers are getting their traffic from so you could do it to?  Google Benchmarking tool (in Google Analytics) shows you how other online communities are driving traffic and how your stats compare.  Google benchmarking for bloggers breaks down the traffic sources for the blogging community into “percentages of traffic” and shows you where to improve your blog marketing.  It’s easy to set up and will give you plenty of food for thought about growing your blog. Installing Google...

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