Blog


Before You Host A Blogger Event, Read This!

Posted by on 12:24 pm in For Agencies, For Business | 0 comments

Before You Host A Blogger Event, Read This!

What makes a winning blogger event? Blogger events offer brands an opportunity to activate creatively, influencer networks. However, putting on a blogger event is not the same as a press event, and agencies would be wise to note the difference. I remember the dawn of blogger events in Australia. The year was 2010 and some mummy bloggers were being chauffeured around Sydney in limos, drinking champagne and from the looks of things, having a fabulous time! What stood out to me was that I had to dig around to find out who the hosting brand was,...

read more

Not working with low-traffic blogs? Here’s why you should!

Posted by on 11:03 pm in For Agencies, For Business | 4 comments

Not working with low-traffic blogs? Here’s why you should!

I was recently interviewed by WHSR on how bloggers with low-traffic can work with brands. Today, we have Daniel Slomka flipping the conversation around to share why low-traffic bloggers can make great brand partners. For brands and businesses, it is a natural preference to work with high-traffic blogs. In this post, I would like to challenge this assumption. Based on my experience, I wish to encourage brands to work also with low-traffic (let’s call them just “smaller”) blogs. I hope it will also inspire smaller bloggers as they reach out to...

read more

Friday Faves: On entrepreneurship, failure and the singular power of tenacity.

Posted by on 7:47 am in Friday Faves | 0 comments

Friday Faves: On entrepreneurship, failure and the singular power of tenacity.

If you hang around entrepreneurs enough you will start to hear them talking about the importance of “getting back up when you fall down.”. You will actually hear them talk about this a lot! For the first little while it might not make sense…you might wonder what they really mean when they say that. Then the day will come when you have an ‘ah-ha’ moment that brings you such great clarity, and that propels you forward when you most feel like throwing in the towel. Like many entrepreneurs before me, I’ve come...

read more

One Simple Technique that Increases Blogger Outreach Rates to 98% YES!

Posted by on 8:21 am in For Agencies, For Business | 8 comments

One Simple Technique that Increases Blogger Outreach Rates to 98% YES!

There’s something, super super simple you can do that will have an instant impact on the number and quality of responses to your blogger outreach pitch.  It’s true! BMB has a 98% response rate when emailing bloggers, and I am convinced that this one tweak is why. (In fact, my response rate is ultimately closer to 100% but I am allowing a 2% difference because no one is perfect!) 98%+ sound good? Would you like to know my secret to ‘pitch perfection”? Personalisation The simplest way to immediately improve your response...

read more

Friday Fives: The Kindness Issue (plus a new link up)

Posted by on 12:09 pm in Friday Faves | 8 comments

Friday Fives: The Kindness Issue (plus a new link up)

This week is blogging, business and life I’m sharing my fave reads and inviting you to do the same (check out the end of the post to join in!)   The best in business… It seems the Cotton On Group is more than just a fun brand. Good Lovers Make Good Business… sounds good to me. I hate to break it to you, you’ll never achieve work-life balance, but apparently that’s a good thing. Want to sound smarter? Maybe you need to stop using these words?   The best in blogging… Looking for some fresh social...

read more

15 ways to spread kindness, and instantly improve your blog!

Posted by on 11:31 am in For Beginners | 4 comments

The most common concern for bloggers everywhere is how to grow their blog. How do you get more readers, get more followers and build a tribe of people who can’t get enough of you? The answer to this question is often frustratingly vague. While I can’t give you a perfect formula, I can tell you that anyone who has been blog understands that blogging success comes from relationships. So what is the number one quality that builds the sorts of relationships that last? Could it be kindness? Kindness is one of those traits that attracts...

read more

Friday Faves; best reads on blogging, business and life

Posted by on 9:33 am in Friday Faves | 0 comments

Friday Faves; best reads on blogging, business and life

It’s wedding fever here at BMB HQ this week – my little brother is getting married tomorrow and we’ve been happily preparing (my boys have suits – I die!) for this joyous occasion! But despite wedding preps, I’ve still made time to read this week and am here to share with you, my top picks of posts that have inspired and taught me this week… Neil Patel is one of my blogging heroes so if you’re not reading him yet then you should get onto that! The 5 Stages of Blog Growth: How Your Traffic Tactics...

read more

Anatomy of a bad pitch

Posted by on 12:07 am in For Agencies | 6 comments

Anatomy of a bad pitch

Pitching matters. How you pitch a blogger could be considered the most crucial part of running a successful blogger outreach offering as a brand or agency. It matters because bloggers are highly relational, time poor entrepreneurs fielding dozens if not hundreds, of emails every day. Like you, they are overwhelmed (and underpaid!) and racing to get through their emails so they can get on with the real work of the day – creating content. The great thing for you is that all this presents you with an opportunity. As someone who has...

read more

Friday Faves; best reads on blogging, business and life.

Posted by on 9:52 am in Friday Faves | 0 comments

Friday Faves; best reads on blogging, business and life.

What I’ve been loving this week in… Blogging I love blog posts that make SEO easy for everyone so this open letter which will teach everyone something (and most people, a lot!)  is a winner for me. SEO is also explained pretty clearly on the Talk About Creative blog – good for newbies or for more advanced bloggers. Dale Carnegie is a genius and, as any good blogger knows, relationships are they key to success online so I really enjoyed Copyblogger’s take on the Carneige classic, How to Win Friends and Influence People...

read more

Why sometimes I feel like an impostor…

Posted by on 10:59 am in For Bloggers | 21 comments

Why sometimes I feel like an impostor…

Pretty soon everyone is going to figure out I know nothing about blogger outreach, that I’ve just been making it up…for years. Bloggers are going to realise I can’t help them, and brands are going to run a mile. Pretty soon, everyone is going to know the truth. Have you heard of Impostor Syndrome? It’s when you feel like a fraud and that you are not as smart and experienced (nor deserving) as people think, and that pretty soon people going to find this out! Apparently the term was coined in the 1980s and is something...

read more