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Dan Norris Talks Content Marketing

Posted by on 3:35 pm in BMBchat | 0 comments

  Dan Norris is fast becoming one of Australia’s best known content marketers.  It’s not just that he’s a content machine (literally, that was the name of his first book), it’s that he’s repeatedly used his content marketing model to launch successful start ups in Australia.  His most recent book Create or Hate gives a kick up the bum to bloggers and entrepreneurs who want to create but are holding themselves back.   What’s your greatest blogging achievement to date? I guess being awarded #1 business...

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Benchmarking: Uncover Where Other Bloggers Are Getting Their Traffic

Posted by on 12:53 pm in For Bloggers | 0 comments

Benchmarking: Uncover Where Other Bloggers Are Getting Their Traffic

How’d you like to know where all the other bloggers are getting their traffic from so you could do it to?  Google Benchmarking tool (in Google Analytics) shows you how other online communities are driving traffic and how your stats compare.  Google benchmarking for bloggers breaks down the traffic sources for the blogging community into “percentages of traffic” and shows you where to improve your blog marketing.  It’s easy to set up and will give you plenty of food for thought about growing your blog. Installing Google...

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Before You Host A Blogger Event, Read This!

Posted by on 12:24 pm in For Agencies, For Business | 0 comments

Before You Host A Blogger Event, Read This!

What makes a winning blogger event? Blogger events offer brands an opportunity to activate creatively, influencer networks. However, putting on a blogger event is not the same as a press event, and agencies would be wise to note the difference. I remember the dawn of blogger events in Australia. The year was 2010 and some mummy bloggers were being chauffeured around Sydney in limos, drinking champagne and from the looks of things, having a fabulous time! What stood out to me was that I had to dig around to find out who the hosting brand was,...

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Not working with low-traffic blogs? Here’s why you should!

Posted by on 11:03 pm in For Agencies, For Business | 4 comments

Not working with low-traffic blogs? Here’s why you should!

I was recently interviewed by WHSR on how bloggers with low-traffic can work with brands. Today, we have Daniel Slomka flipping the conversation around to share why low-traffic bloggers can make great brand partners. For brands and businesses, it is a natural preference to work with high-traffic blogs. In this post, I would like to challenge this assumption. Based on my experience, I wish to encourage brands to work also with low-traffic (let’s call them just “smaller”) blogs. I hope it will also inspire smaller bloggers as they reach out to...

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Friday Faves: On entrepreneurship, failure and the singular power of tenacity.

Posted by on 7:47 am in Friday Faves | 0 comments

Friday Faves: On entrepreneurship, failure and the singular power of tenacity.

If you hang around entrepreneurs enough you will start to hear them talking about the importance of “getting back up when you fall down.”. You will actually hear them talk about this a lot! For the first little while it might not make sense…you might wonder what they really mean when they say that. Then the day will come when you have an ‘ah-ha’ moment that brings you such great clarity, and that propels you forward when you most feel like throwing in the towel. Like many entrepreneurs before me, I’ve come...

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One Simple Technique that Increases Blogger Outreach Rates to 98% YES!

Posted by on 8:21 am in For Agencies, For Business | 8 comments

One Simple Technique that Increases Blogger Outreach Rates to 98% YES!

There’s something, super super simple you can do that will have an instant impact on the number and quality of responses to your blogger outreach pitch.  It’s true! BMB has a 98% response rate when emailing bloggers, and I am convinced that this one tweak is why. (In fact, my response rate is ultimately closer to 100% but I am allowing a 2% difference because no one is perfect!) 98%+ sound good? Would you like to know my secret to ‘pitch perfection”? Personalisation The simplest way to immediately improve your response...

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Friday Fives: The Kindness Issue (plus a new link up)

Posted by on 12:09 pm in Friday Faves | 8 comments

Friday Fives: The Kindness Issue (plus a new link up)

This week is blogging, business and life I’m sharing my fave reads and inviting you to do the same (check out the end of the post to join in!)   The best in business… It seems the Cotton On Group is more than just a fun brand. Good Lovers Make Good Business… sounds good to me. I hate to break it to you, you’ll never achieve work-life balance, but apparently that’s a good thing. Want to sound smarter? Maybe you need to stop using these words?   The best in blogging… Looking for some fresh social...

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15 ways to spread kindness, and instantly improve your blog!

Posted by on 11:31 am in For Beginners | 4 comments

The most common concern for bloggers everywhere is how to grow their blog. How do you get more readers, get more followers and build a tribe of people who can’t get enough of you? The answer to this question is often frustratingly vague. While I can’t give you a perfect formula, I can tell you that anyone who has been blog understands that blogging success comes from relationships. So what is the number one quality that builds the sorts of relationships that last? Could it be kindness? Kindness is one of those traits that attracts...

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Friday Faves; best reads on blogging, business and life

Posted by on 9:33 am in Friday Faves | 0 comments

Friday Faves; best reads on blogging, business and life

It’s wedding fever here at BMB HQ this week – my little brother is getting married tomorrow and we’ve been happily preparing (my boys have suits – I die!) for this joyous occasion! But despite wedding preps, I’ve still made time to read this week and am here to share with you, my top picks of posts that have inspired and taught me this week… Neil Patel is one of my blogging heroes so if you’re not reading him yet then you should get onto that! The 5 Stages of Blog Growth: How Your Traffic Tactics...

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Anatomy of a bad pitch

Posted by on 12:07 am in For Agencies | 6 comments

Anatomy of a bad pitch

Pitching matters. How you pitch a blogger could be considered the most crucial part of running a successful blogger outreach offering as a brand or agency. It matters because bloggers are highly relational, time poor entrepreneurs fielding dozens if not hundreds, of emails every day. Like you, they are overwhelmed (and underpaid!) and racing to get through their emails so they can get on with the real work of the day – creating content. The great thing for you is that all this presents you with an opportunity. As someone who has...

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