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Campaign Strategies

Why readers are the most important people in blogger outreach.

by Louisa Claire on July 2, 2012

In blogger outreach there are three parties involved – the blogger, the brand and their readers. The “win, win, win” is known as collaborations where all three parties benefit from a partnership between a blogger and a brand. The brand receives quality exposure and possibly some good SEO benefits. The blogger has a great experience, [...]

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Can A Bottle Of Champagne Buy You A Blog Review?

by Louisa Claire on December 14, 2011

I’ve had a week of interesting pitches and PR/business conversations as I’ve been working away on my personal blog. And by interesting, I mean very average. From the multitude of blanket pitches to the campaign that was supposed to start this week and has been cancelled at the last minute after months of conversations. Yep, that [...]

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Why Having A Social Media Strategy Matters

by Louisa Claire on November 24, 2011

It’s been an interesting week for social media and brand promotion, with three significant events taking place in real time on Twitter and Facebook. First there was #qantasluxury - in case you missed it, this week Qantas launched a new competition on twitter asking people to tweet their “dream luxury in flight experience”. Customers still incensed about the [...]

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The Zhu Zhu Family Ambassador Program

by Louisa Claire on October 8, 2011

Mum ambassador programs, which have long been a staple of blogger engagement overseas, have finally caught on in Australia. Most of these programs offer the blogger participants the opportunity to substantially experience the product on offer, some offer payment. What’s the difference between a blog ambassador program and a blogger outreach program? A blogger ambassador program [...]

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Blogging and Branding: Let’s Create Some Magic

by Louisa Claire on September 27, 2011

I’m thrilled to welcome Megan Blandford from Writing Out Loud to the blog today talking about how to create a pitch that get’s noticed. A blogger’s inbox is a bustling place to hang out. Of course there are always blog post comments and social media notifications coming through, but these days bloggers are also inundated [...]

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Let’s Talk About Charging Brands

by Louisa Claire on September 14, 2011

There is a lot of talk between bloggers about whether payment should come into working with brands and if yes, when. As I’ve said before, an advocate for compensating bloggers and helping brands and PR understand why this doesn’t have to be a “cash for comment” arrangement but I also think the current model is [...]

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An Event to Remember…

by Kate on September 13, 2011

Events are an increasingly popular way for brands to connect with bloggers. But with this increase in opportunities so comes the possibility of blogger burnout. So what can you do to make your event stand out from the rest and leave a lasting impression? Know your bloggers. It is crucial to match your brand as [...]

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Cash For Comment

by Louisa Claire on September 12, 2011

In the realm of blogger outreach, the term “cash for comment” comes up a lot when discussing how to fairly compensate a blogger for their participation in a brand campaign. If this is how you feel about paying bloggers then please read on… For most, blogging is a hobby that can quickly become a obsession [...]

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Blogger Agencies: Will This Work For My Business?

by Louisa Claire on August 16, 2011

With the rising popularity of bloggers, more and more businesses are turning their minds to blogger outreach and engaging agencies and experts to help them.  So how do you know if what you’re engaging will work for your business? Here are some questions to ask the next time you’re approached about participating in a blogger [...]

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