For Agencies


OK so you’re going to do it the easy way and buy a PR list to reach out to influencers!  What could go wrong right?  Before you buy a PR list for your next campaign, here’s a few things you should know. PR Lists change like underpants The advertising, media, PR and influencer industry changes pretty fast.  Ask anyone who has worked in media who has watched their ass grow from the constant “farewell cake”.  It’s a transient industry...

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So, we work with a bunch of really big brands.  Household names.  Everyone’s go to brand for phones/insurance/fashion/coffee – if you need it, we’ve probably done a campaign with your favourite brand.  Recently though, we did a campaign with a lesser known brand, with the goal of increasing brand awareness and driving sales in time for Christmas.  The brand faced an SEO challenge, it’s more “famous”...

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So ‘mummy bloggers’ are just bored and opinionated mothers right? Wrong! There is so much more to these women than you realise. If your first thought when you hear the term ‘mummy blogging’ is “Oh my god, what now?” it is fair to say you aren’t alone BUT these ladies aren’t just mums. They are well educated women with a voice! What is a mummy blogger? This isn’t a black and white answer. Mummy bloggers come in many forms and cover an...

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Curtain Wonderland:  Save My Couch!   This week we welcomed Curtain Wonderland and their fabulous new range of cushions to the Brand Meets Blog fold.  Rebel Wylie of Families Magazine Gold Coast and Rebel Without A Pause recently found her young son doing a bit of art in the lounge room.  Never trust the little blighters when they’re being extra quiet.     We worked with Sharon from Proud Media  to save...

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What makes a winning blogger event? Blogger events offer brands an opportunity to activate creatively, influencer networks. However, putting on a blogger event is not the same as a press event, and agencies would be wise to note the difference. I remember the dawn of blogger events in Australia. The year was 2010 and some mummy bloggers were being chauffeured around Sydney in limos, drinking champagne and from the looks of things,...

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I was recently interviewed by WHSR on how bloggers with low-traffic can work with brands. Today, we have Daniel Slomka flipping the conversation around to share why low-traffic bloggers can make great brand partners. For brands and businesses, it is a natural preference to work with high-traffic blogs. In this post, I would like to challenge this assumption. Based on my experience, I wish to encourage brands to work also with...

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