For Bloggers


Well, welcome to the “Dolly Doctor” of Blogger Conference Tips and Tricks.  Let us guess – you’re going to make Darren Rouse your first?  Problogger is usually the first blogger conference Australian bloggers attend. If not Problogger, most blogger conferences have a few key, anxiety-inducing things in common.  Let’s explore your fear! First, it’s natural to feel nervous before attending a conference...

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Are you using Twitter for PR?  Here’s a big old list of influential Australian journalists on Twitter.  When you book your campaign with Brand Meets Blog, get the maximum PR value from your Tweet by @tagging the right people.  Is there an industry journo whose radar you’d love to “pop up on”?  Why not book a campaign with a handful of influential Tweeters and get them all tagging your journalist.  How’s...

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If SEO is dead then influencer outreach is its reincarnation. If traditional media is dead, then blogger outreach is the new PR. If word of mouth has gone online, blogger outreach is the megaphone. If you’re a small or medium business that’s never worked with a blogger before, here’s how, and why, it all works.  Blogger outreach is at the heart of your content marketing strategy, and content marketing is what search engines and social...

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A brilliant flatlay is your money shot. Your products are strategically spaced apart on a flat surface and photographed from above. This is no place for your selfie stick. The science of aesthetics apply, and this is how to do it. Brand ambassadors Your flatlay needs to tell a visual story, and appeal to your followers to increase your online exposure. You could leave it to the experts; brand ambassadors. A brand ambassador is...

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Your product is awesome. You’ve paid for a thousand product reviews and every single one glows with “this product is totally awesome”… so why no sales? Your reviews campaign is missing the essential ingredient that turns reviews into sales – credibility. Credibility doesn’t glow, it shines A Glowing Review isn’t a credible review. Glowing is “giving out steady, uninterrupted light without a flame”. When a blogger gives out constant...

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Why Is Blogger Outreach So Damn Expensive (And How Small Business Can Still Get Digital PR Results) Have a product you want featured? A service to promote? But can’t afford blogger outreach? You aren’t alone! Don’t get disheartened and give up before you have even begun, STOP, there is an option available that is perfect for even the smallest of businesses. Like any service, there are pros and cons but if you don’t have time woo and...

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