For Bloggers


A high number of sessions and page views looks great in your media kit, but they only paint part of the picture. These days high traffic is not enough, brands are looking beyond numbers to blog engagement. This is all well and good, but how do you increase engagement on your blog to become more attractive to brands? Know your audience Who is reading your content? Find out your readers’ average age, their sex, and number of children....

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Influencer is the buzz word on everyone’s lips in the blogging and social media world, but what is an influencer and how can you become one? What is an influencer? If you have an active and engaged community on your blog, Facebook, Instagram, Snapchat or whatever social media floats your boat, guess what? You have the potential and the power to impact your followers’ thoughts, actions and purchases. You are an influencer. Let’s break...

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So ‘mummy bloggers’ are just bored and opinionated mothers right? Wrong! There is so much more to these women than you realise. If your first thought when you hear the term ‘mummy blogging’ is “Oh my god, what now?” it is fair to say you aren’t alone BUT these ladies aren’t just mums. They are well educated women with a voice! What is a mummy blogger? This isn’t a black and white answer. Mummy bloggers come in many forms and cover an...

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How’d you like to know where all the other bloggers are getting their traffic from so you could do it to?  Google Benchmarking tool (in Google Analytics) shows you how other online communities are driving traffic and how your stats compare.  Google benchmarking for bloggers breaks down the traffic sources for the blogging community into “percentages of traffic” and shows you where to improve your blog marketing....

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The most common concern for bloggers everywhere is how to grow their blog. How do you get more readers, get more followers and build a tribe of people who can’t get enough of you? The answer to this question is often frustratingly vague. While I can’t give you a perfect formula, I can tell you that anyone who has been blog understands that blogging success comes from relationships. So what is the number one quality that...

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Pretty soon everyone is going to figure out I know nothing about blogger outreach, that I’ve just been making it up…for years. Bloggers are going to realise I can’t help them, and brands are going to run a mile. Pretty soon, everyone is going to know the truth. Have you heard of Impostor Syndrome? It’s when you feel like a fraud and that you are not as smart and experienced (nor deserving) as people think, and...

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