For Beginners


The most common concern for bloggers everywhere is how to grow their blog. How do you get more readers, get more followers and build a tribe of people who can’t get enough of you? The answer to this question is often frustratingly vague. While I can’t give you a perfect formula, I can tell you that anyone who has been blog understands that blogging success comes from relationships. So what is the number one quality that...

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Now, it’s no secret I love a media kit, they are a great tool for bloggers to show off their blog. I also happen to know that they are a big cause for confusion…and sometimes concern for lots of bloggers. I am going to put your mind at ease today so that whether you’ve had a media kit for a long time or are creating one for the first time you can be confident that you’re getting it right. First things first,...

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Most bloggers don’t need to become ‘better bloggers’  to start seeing the kind of growth they are looking for in their blogs. The chances are that you don’t need to become a better blogger ….and even though you might be on a quest to crack the ‘secret formula’ for growth, you won’t find success in a formula – you’ll find it within yourself when you take that next step, when...

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It might seem an odd thing to talk about so frankly, but if you want to monetise your blog in any way, including through working with brands or if you want your blog to make a meaningful impact through your blog then it’s important that you build a blog that is influential. Influence is the key to shifting a persons thoughts or behaviour. It could be the way they think about their life or circumstances, it could be how they...

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“Numbers don’t mean much. It’s what they/you do.” Scott Stratten, Unmarketing The above quote came through in a tweet from Scott Stratten recently and struck a chord with me. He’s so right! Blogging is not about the numbers. Don’t believe me? Consider this: 1,000 people visit your site in one day but none of them do any of the following things: – comment – subscribe – return...

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