For Pro-Bloggers


Social Media ROI and understanding blog metrics are hot, and dare I say it, confusing topics. Google Analytics can be totally befuddingly so today I’m going to tell you the tale of two blogs in an attempt to explain them. What I want you to see is as we explore “sessions vs pageviews” (formerly called “Unique Visitors vs Total Pageviews) is why there’s more to understanding a blogger’s influence...

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In the realm of blogger outreach, the term “cash for comment” comes up a lot when discussing how to fairly compensate a blogger for their participation in a brand campaign. If this is how you feel about paying bloggers then please read on… For most, blogging is a hobby that can quickly become a obsession passion; one they invest significant time and money into. With brands on the scene more bloggers (particularly in...

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Melissa from Suger Coat It is a blogger I really admire; she’s quietly going on doing her thing and building a beautiful community along the way. As a blogger with quite a niche angle (plus size fashion) that sits withing a broader lifestyle category it was great to talk with her about how that has worked with partnering with brands – particularly how her community have resp0nded and indeed, embraced, this side of her...

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Today we continue our series talking with a host of fabulous bloggers about how they work with brands and I am thrilled to have Chantelle Ellem from Fat Mum Slim sharing her journey and wisdom with us. Chantelle is a true blogging pioneer and online innovator having run her successful blog for over 7 years, she also began the Photo A Day series on Instagram in January 2012 which has since seen 14.5 million photos shared (you can...

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Today launches a new series on the blog where we will go behind the scenes with some of the best names in blogging to find out their thoughts about how brands and bloggers can work together and hear about their experiences of working with brands on their own blogs. We’re kick-starting this series with none other than amazing blogger Nicole Avery herself. Nicole is an accomplished blogger, published author and mum to five...

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If you’re new around here you might not know that as part of our “bringing people together” mantra, we host a regular Twitter chat via the hashtag #bmbchat. It’s a chance for bloggers, business peeps and anyone with an interest in blogging/working with brands etc… to have a live conversation about how the whole shebang works. Tonight’s topic was on Disclosure. What do we mean by disclosure?  ...

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