The Inside Scoop!


This “revenge porn aficianado” took on more than he bargained for when he took on Australian Blogger Eden Riley from Edenland.  After identifying Eden Riley and discovering she’s a well known (and often controversial) Australian blogger, Eden Riley posted on Facebook that the man she identified as Matthew H from Newcastle attempted to blackmail her.  She alleges that not only did he demand money for keeping private...

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Blogger outreach strategies – they’re all about getting that digital exposure and influencer endorsement, right?  Yes and no.  Blogger outreach can strategically “fix” a variety of digital problems while building brand recognition and sales. Crafting a strategic campaign is about understanding your brand’s needs and creating a custom solution to meet your KPIs.  Your needs don’t always have to be...

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One of the hardest things for bloggers to find out the answer to is the question, What do brands want when they run a blogger program? Today I am thrilled to bring you an interview with Kristie Galea, Marketing Manager for Olympus Imaging Australia to share with you, her insights and approach when it comes to how Olympus work with bloggers. Kristie, Olympus was a sponsor of the 2014 Problogger Training Event and is back again as a...

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On Christmas Eve just passed I quietly celebrated a little milestone – 9 years of blogging! My start in blogging all happened quite accidentally; while I am a Melbourne girl now, I was born and bred a Sydneysider and 9 years ago, on a very normal and uneventful evening when I was back in Sydney catching up with friends, one of them suggested that I should start a blog so that they could keep up with my new life in Melbourne....

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  When that two Australian stalwart publications, Dolly and Cleo, announced their editorial teams would merge into one team, everyone wondered how two magazines which such distinct audiences can realistically maintain their readership. It’s obviously a very sad time for staff who are likely out of jobs. It is also serves as a reminder of the changing nature of the media and raises the question – will it be possible...

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Being a blogger is so much fun and blogger events are the icing on the cake! With events often being small, intimate occasions there are many fabulous bloggers and (non-bloggers too) who don’t get a chance to join in the fun. This week we are excited to bring the fun TO you with the chance to win an incredible Garnier Fructus prize pack. Garnier is lauching a new product range called “Goodbye Damage” which repairs 1...

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