Benchmarking: Uncover Where Other Bloggers Are Getting Their Traffic


How’d you like to know where all the other bloggers are getting their traffic from so you could do it to?  Google Benchmarking tool (in Google Analytics) shows you how other online communities are driving traffic and how your stats compare.  Google benchmarking for bloggers breaks down the traffic sources for the blogging community into “percentages of traffic” and shows you where to improve your blog marketing.  It’s easy to set up and will give you plenty of food for thought about growing your blog.

Installing Google Benchmarking for your blog

When you log into Google Analytics, you’ll find yourself on the Reporting tab.  You’ll need to move over to the Admin tab right at the top of the page.  On the admin tab head to the account settings tab and then tick the share “Anonymously with Google and Others” box.  This gives Google permission to anonymously to add your data to the collective benchmarking database.

Save your preferences and pop back to the reporting tab.

Accessing blog benchmarking

You’ll now be able to access the benchmark information by going to Audience/Benchmarking/Channels.  From the drop down menu titled “Industry Vertical” find the category that suits you best.  It may be Online Communities/All Online Communities or depending on your blog it could be food and drink, home and garden etc

Once selected, you’ll see a report of how others in this industry drive traffic.  If you’re in the green zone – go you, you’re officially an industry leader.  If you’re in the red zone, you’ve got yourself the start of a plan for growing your audience.  This information tells you what is working for other bloggers in your industry.  If a lot of bloggers are bringing in good audience numbers via email marketing, it’s fair to assume that blog readers respond to email marketing campaigns.  For you, that means getting more names and emails on your list and coming up with newsletters your readers can’t wait to open.

What does it all mean?

Social.  If you’ve got a low comparative social score, it’s time to take a look at other bloggers in your field and assess what they do well on social media and then think of original and engaging ways to do it on your socials.  You could also reassess where your audience is hanging out and then consider setting yourself up on other platforms.

Organic Search.  SEO.  Those three little letters every blogger hates to hear.  In truth, blogger SEO it’s far simpler for bloggers to get good SEO results than business. Learning and applying the basics should give you a big boost here.

Referral.  Go forth and guest blog.  Do linkies.  Get some media coverage.  Get yourself published on Huffpost.  Do some co-projects with other bloggers and share each other’s details.

Direct.  This one is a bit misleading.  Direct isn’t just people who type your name straight into the address bar, it’s also people who Google can’t trace.  Some Apple mobile users can be counted here because Apple and Google don’t play nice together.

Email.  This is your email marketing activity and also any clicks that come from an email.  To differentiate you can set your own email marketing campaigns up to be traced.

Display:  This refers to the Google Display network – if you’re paying to display ads on other sites, this is where you’ll see it.

Paid search:  This is Adwords and other paid ad campaigns like Google Shopping and the like.

Other:  Other is the new direct.  Other can be a lot of different things but if you’re doing something that doesn’t fall into those categories, it’s probably that.  For us, it’s usually traffic driven from apps.

My brain hurts.

If you’re a visual learner, this may help.  Or it may hurt more. Either way, he’s the ugly screenshot version 😉

Google Benchmarking for Bloggers

What are other bloggers charging?

Right, now you know what other bloggers are doing to maximise traffic to their blog, would you like to know what they’re charging?  We took a survey of Aussie bloggers and worked out the average cost per impression for their sponsored post activity.  Simply enter your numbers and see how your pricing stacks up.  In under a minute you’ll have way more confidence in your pricing!

Blog Fee Calculator

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