How to get the most from working with Mummy bloggers
Mummy Bloggers make magic happen for brands on a daily basis. They influence your target market through knowledge, trust and firsthand experience.
Mummy bloggers in Australia connect with consumers through a mutual understanding of parenthood, lack of time and their love of family. Mums are inspired by product promotions and brand endorsements from their ‘sisters’ which is why parenting bloggers are the go-to for any new child related product reviews.
The term ‘mummy bloggers’ is often said in a derogatory way, however mum bloggers are not just mums. They are also women who have an education, sisters who love, daughters to strong-willed females and they often specialise in much more than just ‘being a mum’. These skills only further their connection with their audience.
The top mummy bloggers all do these 3 things!
From pregnancy to birth, newborn to infant and toddler to teen; mummy blogs have every aspect of parenting covered. But there are three things that the top mum bloggers do:
Engage and connect with their audience
Through dedication and hard work, mummy bloggers form a connection with fans through their well-written content and social media. By engaging and establishing a relationship with their audience, mum blogs grow the trust of their ‘online family’.
Visuals with all the feels
When imagery is done right it will be eye-catching to readers, make them feel and make them want. Visuals are crucial in connecting with consumers; through use of emotions, colours and great products mum bloggers attract interest.
That must have product – how is it incorporated?
Quality content and attractive images go hand in hand. But like all good parenting bloggers, craft bloggers and even home organisation bloggers know, products must be carefully integrated and positioned into images and articles to create genuine content.
Mummy audiences are hungry for your brand – here’s how to serve them best
Mum bloggers in Australia know what appeals to their audience. In most cases it is honest reviews and products in real life situations. Mummy audiences are not stupid which is why they want honest content from real mums.
There is no point sharing an image of a product just sitting there, parents want to feel like they are stepping inside the mum blogger’s life and witnessing products in action. The use of social media makes this possible!
Got a local mummy business? Why Brand Meets Blog is the only choice!
Brand Meets Blog has 550+ highly engaged Australian mummy bloggers exceeding expectations and getting results for businesses just like yours.
Whatever your business and brand needs are, our top tier parenting bloggers will get you the outcome you want!
In addition to our bloggers with a national presence you also can tap:
⦁ Connect with over 180 Mummy Bloggers in Sydney & NSW
⦁ Connect with over 161 Mummy Bloggers in Melbourne & Victoria
⦁ Connect with over 35 Mummy Bloggers in Adelaide, South Australia & Hobart
⦁ Connect with over 50 Mummy Bloggers in Perth & Western Australia
⦁ Connect with over 18 Mummy Bloggers in Canberra, Darwin & NZ
⦁ Connect with over 110 Mummy Bloggers in Brisbane & Queensland